In the next century, different languages and cultures will increasingly impact our lives. In the Americas, Spanish and the Latino culture will have the greatest impact. Big business has recognized the importance of the Hispanic consumer and has invested heavily in Latin America. Additionally, as most of Western Europe adopts a common currency and lower intra-Europe trade barriers, countries with a smaller economy will likely experience a rapid expansion in GDP and foreign investment. Spain, with its well-educated and relatively young population, is well positioned for economic expansion.

A World Language - Over 450 million people speak Spanish making it one of the largest markets for businesses and one of the most useful languages in the world for travel. Large population of native Spanish-speakers in the USA - Officially, 10.5% of the entire population (Bureau of Census) or 27.7 million people living in the USA are Hispanics. Most experts believe the actual number is more than 30 million. Within the next 10 years, Hispanics are projected to become the largest minority in the USA. Spanish Literature & Media - A large body of literary work is written in Spanish and Spanish language films continue to receive praise from the film industry and viewers. At last count, there were more than 16,000 Spanish publications, 250 Spanish TV stations and 5,100 Spanish radio stations. Official Language - Spanish is the official language in 21 countries and an official language in the European Union, UNESCO, GATT and many other international organizations. Easy For English Speakers To Learn - Because of its Latin roots, nearly identical alphabet and pronunciation rules, Spanish is one of the easiest languages for an English speaker to learn.

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